Setting blogging goals has been a regular part of my blogging journey. This month, I was reminded WHY! I saw significant growth in some areas, while in other areas I didn’t quite hit the mark. But I know I am farther than I would have been had they not been a goal at all. So, here is my blogging goals update, both for the past couple months and the ones coming up.
MY LAST BLOGGING GOALS
If I’ve learned anything it’s that not everyone’s journey looks the same. Every month I track my stats. Followers on social media. The number of email subscribers. Pageviews. That sort of thing.
But setting hard and fast “number” goals usually ends up discouraging me more than helping. As long as I am consistently growing in each area, I am learning to celebrate my progress. Even if it is slower than I think it should be.
At the end of the day, my ultimate goal is helping others simplify their finances. That’s the only reason I do all this! And I know that I am helping because of all of the emails and messages I receive. I absolutely love, love, LOVE hearing from all of my readers!!
GOAL NUMBER ONE
– Grow my following on my “vanity metrics” by at least 20% instead of choosing some pie in the sky numbers.
FB followers – Starting number: 325. Goal: 390. Actual progress: 399.
IG followers – Starting number: 686. Goal: 823. Actual progress: 873.
Pinterest followers – Starting number: 2,744. Goal: 3,292. Actual progress: 2,891.
Pageviews – Starting number: 4,815. Goal: 5,778. Actual progress: 7,063.
As you can see, I was able to surpass this on every single area except for Pinterest. All in all, I’m chalking this goal up to a win. Yay!
GOAL NUMBER TWO
– Focus on my email list and grow my subscriber list to 500 in the next two months.
Soooooooo, about this goal. Wowzers! I started out with 109 subscribers, and I ended up with 205. Which is almost double! And while I didn’t exactly meet my super ambitious goal, I am really proud of that number. Although, technically, this is not a goal I was able to meet.
GOAL NUMBER THREE
– Get some guest posts out there!
I am so excited that I was able to get some guest posts out in the blogosphere! I guest posted “How We Saved and Paid Cash for our Ten Year Honeymoon” on Money Saving Mom. And I also guest posted “10 Money-Saving Tips for Frugal Family Travel” on Six Figures Under.
Both of these blogs are ones I have admired for years. Not only have I been an avid reader pretty much since the beginning of their blogs, but they have inspired me to be where I am today: in life, with my blog, as a mother. Needless to say, I was honored to be given the opportunity to guest post! And I’m already thinking about when and where I can guest post next.
GOAL NUMBER FOUR
– Start Pinterest-ing already!
I spent a ton of time with Pinterest these past few months. It was already one of my assignments for Elite Blog Academy so it was a perfectly timed goal for me.
After doing a ton of research, I was kind of frozen in fear. Paralyzed is more like it. There were so many recommendations on how I should best use Pinterest, and I kind of freaked out a little bit. I don’t have a ton of time in my life to put into something that is not a guaranteed strategy.
However, I was finally able to figure out a way that I can make Pinterest my friend again. I will be tracking my stats and I’ll share some progress in my next blogging goals update. I didn’t see a ton of growth in Pinterest since I hadn’t been all that active with it until the end of last month. But I’m excited to see what will come of it in the next few months as I get more and more comfortable with my Pinterest game.
WHAT’S WORKING FOR ME:
A lot of times, bloggers repeat everything that works for everyone else. BUT, I know that is unrealistic! My readers are different than others’ readers. And I want my email campaigns and posts to be tailored to my audience and what needs I can help them meet. Not what someone else’s audience needs.
One thing that is helping me stay true to that is helping meet a practical need in each and every email. I really try to honor my reader’s’ inbox (and time!) by sending out purposeful, helpful emails. Not “Hey, it’s me. Here’s what going on in my life. See ya next week!” What do they learn from that? NOTHING!
There is a balance between letting readers get to know me and what’s going on in my life while also helping them practically with something they struggle with in their lives. But that is my goal. It is always to help THEM!
Another thing that has helped in the past couple months is Elite Blog Academy. This is a class that is a huge investment. An investment of time and money. But if you ask any blogger that has taken it, it is worth every single penny.
EBA gives me a step by step process for improving my blog in a very systematic way. I work on one assignment all the way before moving on to the next assignment so it is not overwhelming at all! And there is no guessing what I should focus on next. It is all laid out there for me. AND I can move at my own pace. Which is amazing, because #momlife.
Last month, I finished Unit Six which focuses on social media. So it was the perfect time for me to set a goal for Pinterest. I am loving the way EBA is set up, and the growth I am seeing as I implement the things I’m learning.
If you are a blogger, I highly, highly recommend this course!!
WHAT’S NOT WORKING FOR ME:
One thing that was a big flop for me was my Facebook Ads. I tried doing an email challenge, and promoting it with a FB ad. This was a complete frustration for me. Not only did I have to spend money to do the ad, hardly anyone joined the challenge.
So either they didn’t want to do the challenge, or I set it up wrong, or FB showed it to the wrong audience. I have no idea. And honestly, FB is the bane of my existence. Even in my real life.
Anything that is posted on my personal FB account is really just shared from my Instagram. I’m a bit of a rebel anyways, so anything that seems like it’s taking over the world isn’t normally my cup of tea. And FB is legit taking over the world!
Facebook is just so big and intimidating. And the algorithm changes, like, every other day. Not to mention so many people are using FB to promote their businesses, I wonder if I am wasting my money on ads unless I have tons of money to spend on them. Which I don’t.
Lesson learned: slow and steady wins the race. For now, I’m working all my magic on Pinterest. I’ll tackle the FB monster once I feel like I have Pinterest under my belt a little bit better.
One other thing that didn’t work for me was not staying ahead in my writing. Usually, I have the next month’s posts already written and scheduled. This frees me up for brainstorming new ideas, having time for social media, and writing back well-thought out replies to readers.
But OMG school started with a vengeance. How do I forget how crazy it gets? Every. Single. Year.
September was straight up cray-cray. And, thanks to a nice little computer virus, October didn’t look much better.
Lesson learned: I NEED to be ahead of the game. When my brain is stressed about looming due dates, all functionality freezes and my mind turns to mush. Which leads me to…
NEXT MONTH’S GOALS
- Grow my social media accounts by another 20%.
- Grow email to 300. (See, now THAT is realistic!)
- Guest post on two other sites.
- Stick to a Pinterest strategy. I would love for Pinterest referrals to meet or exceed my FB referrals.
- Finish Units 7 and 8 in EBA.
- Start the month with all posts scheduled, so I can focus my efforts on writing ahead, interacting with readers, and networking with other bloggers.
That’s all for today, folks! I’ll check back in another couple of months to share my progress and document my growth.
If you are a seasoned blogger, I would love for you to share a tip. And if you are a newbie blogger, remember to be yourself. Don’t compare your beginning to someone else’s middle. You’ve got this, friend!